I was lucky enough to be part of the Samsung Odyssey OLED G9 monitor campaign launch. I optimized digital ads across various sizes and aspect ratios for seamless placement on platforms such as YouTube, Amazon, Reddit, BestBuy, and others, ensuring maximum visual impact and platform-specific alignment.
I had the privilege of being part of the Samsung marketing team during the launch of the Viewfinity S9 computer monitor campaign. My role in this project involved optimizing all campaign content to ensure it was properly prepared for advertising across various platforms, including Samsung.com, Amazon, YouTube, BestBuy, X, and other social media channels. This work helped ensure consistent branding and impactful messaging across all digital touchpoints.
I created this Logo and vibrant conceptual ad with a playful cartoon style. The goal was to infuse the brand with an energetic and whimsical personality.
This graphic illustrates the steps involved in developing a cohesive brand identity. It showcases logo variations, iconography, and an exploration of color palettes, culminating in the application of the finalized branding on imagery. The process highlights the progression from conceptual design to the practical implementation of a unified visual identity.
OC Vibe is a 100-acre development project in Anaheim, California, encompassing the Honda Center (home to the NHL’s Anaheim Ducks), apartments, offices, restaurants, and shopping districts. My role was to design a comprehensive presentation deck that highlighted the property’s amenities across its various districts. The deck also served as a tool for executives, providing a clear overview of system locations and access control points throughout the expansive site, ensuring seamless integration of operational and security details.
I designed this Black Friday ad to remind our clients to submit their content requests for November. It served as a friendly nudge to encourage them to take advantage of our services before the month’s end.
Optimized and scaled a series of ads for the Samsung launch of the 55” Odyssey Ark 2nd Gen. These ads were tailored to perform across a variety of websites and social media platforms, ensuring seamless adaptation for diverse digital environments.
This set of a_img_reg was developed as an exploratory mood board system to guide the design and branding of future publications and presentation decks for FusionTech and the SEAT conference. The goal was to create a versatile and cohesive visual direction that could adapt to various audiences and purposes while maintaining a consistent aesthetic.
This is a set of conceptual ads that I optimized and scaled to the precise dimensions required for digital LED displays. These ads were designed to play on screens throughout grocery store interiors. Unfortunately, the pilot program was canceled before launch.
SEAT is a premier conference focused on advancing technology and enhancing the fan experience in sports and entertainment venues. I developed the branding for the 2024 Las Vegas edition of the SEAT logo which included variations of the logo, precise color definitions, and typography guidelines, ensuring a cohesive and impactful visual identity that could be adapted across conference materials and platforms.
I designed this ad for the education industry, targeting elementary, middle, and high schools.
I designed this graphic for the sports industry to promote a high-energy impact.
This is a logo I designed for a small, locally owned board game company with a couple of published titles. The design reflects their creative and strategic brand identity.
This graphic was part of a series created for Eastern Michigan University to promote fan engagement during basketball games. The goal was to direct attendees to maction.com, a play on the university’s membership in the MAC (Mid-American Conference). By highlighting online statistical information, EMU aimed to enhance the game-day experience and encourage fans to stay informed and connected with their team. This graphic played on their centerhung digital LED display during sporting events.
Being part of the Samsung marketing group during the launch of the Odyssey OLED G9 monitor was an exciting opportunity. I was responsible for optimizing the G9 branding graphics to be adapted for large-scale print formats, including elevator wraps and wall murals. These installations were prominently displayed at Samsung HQ in New Jersey, enhancing the visual impact of the product launch and creating a cohesive branding experience throughout the space.
Optimized a series of ads for the Samsung launch of the Smart Monitor M5, M7, and M8 series. This campaign was released in collaboration with the Starfield video game, incorporating the game’s artwork as part of the visual theme. Each monitor was highlighted for its unique color options and stand configurations, emphasizing versatility and style tailored to different user preferences.
I created this flyer for a partnership celebration event honoring executives from Samsung and NASCAR, handling every step from concept to final design.
I optimized a holiday ad campaign for Samsung’s Black Friday promotions, highlighting their diverse computer monitor lineup. This ad set was tailored for placement on high-traffic platforms, including Samsung.com, Amazon, Best Buy, Reddit, YouTube, X (formerly Twitter), and other websites. My contributions ensured the ads were precisely scaled and optimized for each platform’s specifications, maximizing visibility and engagement during the holiday shopping season.
I created this matchup ad for the sports industry. It was designed to promote energy and excitement for the upcoming match.
I optimized this series of ads for Holy Cross Hospital, ensuring they were tailored for display across various LED screens and online platforms, maximizing their reach and impact.
Clemson University’s softball team boasts an impressive 2.22 ERA, ranking second in their conference and 22nd nationally. The team excels defensively, allowing the fewest home runs, the fourth-fewest walks, and achieving the ninth-best strikeout-to-walk ratio in the country. I was thrilled to contribute to their branding efforts by creating a series of ads to showcase the team. This particular ad was designed to play on their digital LED screen during games, serving as a warm welcome to fans and setting an exciting tone for the event at Clemson University.
This set of exploratory mood boards was created for FusionTech as part of a sales pitch deck presentation concept. The goal was to use a minimalist design approach with very light color application, ensuring the presentation would remain neutral and adaptable for diverse audiences.